Passionate about creative endeavors and ideas, and energized by the process of building them and reaching the right consumers. An efficiency fanatic with a penchant for deadlines. Self professed signage and graphics nerd.
Here’s a bit about how I like to work…
Reliable, dynamic, and performance-focused professional with experience in managing the execution and delivery of creative projects within deadlines and allocated budgets. Well-versed in implementing detailed project plans to monitor and track progress, as well as creating schedules and coordinating with clients, vendors, and cross-functional teams for successful execution. Expert in quickly understanding and interpreting client and project requirements, developing innovative processes, delivering outstanding customer service, and resolving project issues.
Areas of Expertise
Project Management
Customer Experience
Digital Marketing
Sales
Work Experience
Regional Sales Rep at Swerve Sweetener
(2020 – 2021)
Developed and managed strategic sales plans and processes designed to increase sales, profit margin, and minimize expenses within a 28-state region. Forged and sustained partnerships with retailers to grow business volume and achieved overall account goals through collaboration with cross-functional teams. Created promotions and incentives to increase sales and business performance.
B2B Tradeshow Logistics Manager at Swerve
(2019 -2021)
Responsible for registering, scheduling, and preparing materials (marketing collateral as well as booth display materials, and logistics) for B2B shows
During COVID, built virtual booths with enriching digital marketing materials, brand copy, and sought opportunities to stand out on digital platforms.
Digital Marketing Manager at Swerve Sweetener
(2019 – 2020)
Coordinated, created, and executed email marketing, social media, and direct sales campaigns while driving content creation to build brand awareness. Cultivated relationships with creative, advertising, social media, and influencers. Managed multiple marketing projects and accounts seamlessly, and led demonstrations, tradeshows, giveaways, and digital campaigns.
Communications Manager at Elmwood Self Storage and Wine Cellar
(2017 – 2019)
Planned, conceptualized, developed, and fine-tuned all email, social media, and direct sales marketing communications to build brand awareness, grow customer base, and expand reach. Created plans and processes for managing marketing collateral and graphics.
Sales Manager at Vivid Ink Graphics
(2015 – 2017)
Planned, conceptualized, developed, and fine-tuned Promoted and sold large format digital printing solutions to B2B clients in order to maximize their marketing graphics potential. Partnered with creative agencies and businesses to maximize their marketing budgets. Developed new business opportunities for a $15M annual revenue company with 100 employees across 2 locations.
Christine Alba 